Our Basis

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Core values

  • Trust is the basis.
  • Who does well meets well.
  • Do as you would be done by.

Mission

  • Satisfied employees and customers.
  • A stable organization with an eye for detail, environment and sustainability.
  • Operate on the basis of three important core values.

Vision

  • A well-established brand in the market.
  • A valued and respected company.
  • The largest manufacturer of cleaning products in the Netherlands.
  • A household name for entrepreneurs and dealers.